Racial Discrimination In The Merchant Of Venice - 1496 Words

Everything is not as it seems. In other words, â€Å"Don’t judge a book by its cover.† This message is applicable to racial discrimination and stereotypes. For example, from the 1200s to the 1600s, Europeans discriminated against Jews extensively. This was most prominent in Venice and England. Jews were forced to live on an island called the Ghetto in Venice and were cruelly oppressed throughout history in the Italian city.. In the 1200s, Jews were banned from England. Finally, they started to come back in the 1600s but had limitations because they were known for their high intelligence compared to the English, as well as in Venice. In Venice they were only allowed to be usurers, or loaners that demand high rates of interest, which is something†¦show more content†¦Whoever chooses the right one may wed Portia. The Prince of Morocco chooses the gold casket because â€Å"never so rich a gem was set in worse than gold.†(2.7.60-61) He says that no one is mor e beautiful than Portia and compares her to gold. Based on that comparison, he chooses the gold casket.. However, when he opens the casket he reads that â€Å"All that glitters isn’t gold...had you been wise as bold, young in limbs, in judgement old.†(2.7.73-79) These quotes show that the casket story directly supports the message (one must not judge by the cover to have pure judgement) and supports the motive that Shakespeare has in mind for this play. Also, Bassanio is one of the protagonists of the play, and he tries to wed Portia. He chooses the lead casket because it had an inner beauty, though the outside was ugly. Obviously, the lead casket is the right one and the casket inside has a message that says â€Å"You that choose not by the view chance as fair and choose as true.†(3.2.135-136) This further shows that Shakespeare wants the audience to learn to not judge by appearance, and to be humble because one who judges thinks highly of themselves. Thus, thi s play is not Anti-Semitic because all the characters act abusively towards Shylock just because he is a Jew. They judge him by the outside and do not look at the inner qualities of Shylock. Also, if Shakespeare used this theme as his main motive then he is trying to indirectly demote Anti-Semitism. IfShow MoreRelatedChristian Prejudice and Racial Discrimination of Marginalized in the Merchant of Venice by William Shakespeare3691 Words   |  15 PagesIn Shakespeare’s The Merchant of Venice, there are quite a few cases in which the non-Christian characters are marginalized and victimized of Christian prejudice and absolute racism. The Christian prejudice and racial discrimination transpires through the use of language and terms of reference. In sixteenth-century Europe, Jews were a despised and persecuted minority. England, in fact, went beyond mere persecution and harassment by banning Jews from the country altogether. In theory at least, thereRead MoreRacial and Cultural P rejudice Essay766 Words   |  4 PagesThere are many themes woven into the play The Merchant of Venice, Prejudice being the most evident. This prejudice is mainly racial (against race) or cultural (against lifestyle, i.e. religion, culture†¦) and is one of the leading causes of conflict in the play. Prejudice towards Jews, prejudice towards Christians, and prejudice towards people of different colour and prejudice of others with different nationalities, are all present in the play. (transition) Here come another of the tribe: a thirdRead MoreRacism And Prejudice By William Shakespeare s The Merchant Of Venice Essay1699 Words   |  7 Pagesreligion and what they believe in, however there is racism and prejudice present in the world. William Shakespeare’s The Merchant of Venice is one of his most controversial plays. Written in the 16th century England, the play poses many questions concerning racial, religious and human differences due to anti-semitism being very common at the time. The story is set in Venice where a merchant named Antonio lived. His poor friend Bassanio wants to charm and marry a lovely, rich girl of Belmont called PortiaRead MoreAnalysis Of The Movie The Merchant Of Venice 1918 Words   |  8 PagesPerformance Analysis of T he Merchant of Venice Jordan Thomas Mullineaux-Davis William Shakespeare has regularly throughout time been referred to and could be viewed as anti-Semitic because of the cultural implications within many of his plays. A particularly strong example of this could be The Merchant of Venice. This essay will explore arguments of post-colonialism within The Merchant of Venice, discussing the pertinent issues of anti-semitism, racial isolation and prejudice. It will also commentRead MoreA Study of Anti-Semitism in The Merchant of Venice Essay1540 Words   |  7 PagesA Study of Anti-Semitism in The Merchant of Venice ‘The Merchant of Venice’ was written by Shakespeare in 1596 and appeals to both audiences of comedy and tragedy. The play features anti-Semitism which is a response to 1500’s Britain as well as other literature of the time. Anti-Semitism is the term used to describe discrimination towards Jews and Judaism. ‘The Merchant of Venice’ has received both positive and negative comments over the centuries and throughout thisRead MoreThe Theme of Prejudice in William Shakespeares The Merchant of Venice1168 Words   |  5 PagesThe Theme of Prejudice in William Shakespeares The Merchant of Venice In The Merchant of Venice by William Shakespeare, there are two main themes, prejudice, and loyalty. Prejudice is the more evident theme and is shown in many different aspects through the characters and plot. Shylock and Antonio demonstrate religious discrimination between Christians and Jews. Portia and her suitors display racial discrimination. The aim of this essay is to discuss the theme of prejudiceRead MoreEssay on Prejudice in William Shakespeares The Merchant of Venice1092 Words   |  5 PagesPrejudice in William Shakespeares The Merchant of Venice The main theme of the Merchant of Venice is of Shylock, a Jew, and Antonio, a Christian taking part in a deal involving the Jew lending the Christian a sum of money. The bond they make is that if Antonio cannot pay Shylock back, Shylock can take legally a pound of Antonios flesh as payment. The other plots in the play consist of Jessica, Shylocks daughter eloping with Lorenzo, another Christian and AntoniosRead MoreWas Shylock A Victim Or A Villain1719 Words   |  7 Pagessixteenth century play ËÅ"The Merchant of Venice, one of Shakespeares more popular comedies, is one that is portraying various peoples lives throughout Venice and Belmont. During the course of the play there is a concentration of thoughts and emotions towards the character Shylock, a Jewish usurer, this is the very character that we shall be concentrating the question in the title on. In most scenes the character Shylock has to deal with a lot of racial discrimination, which has at modern times becomeRead MoreThe Merchant Of Venice Anti-Semite Essay2020 Words   |  9 PagesNowadays, many people consider the play â€Å"The Merchant of Venice† is one of the most problematic dramas written by Shakespeare because it promotes the prejudice against Jews or the ideology of anti-Semitism. In fact, the play depicts the villain as a devil, a usurer and a Jew who attempts to murder the good and godlike Chr istians for they have performed good will and mercy toward other people and ruined the Jew’s business. Whether it is his intention or not, Shakespeare chooses to create the imageRead MoreMerchant of Venice - Modern Humanitarianism1274 Words   |  6 PagescenterbModern Humanitarianism has run riot on Shylock. Discuss./b/center br brThe Merchant of Venice is concerned with two issues that were of importance in the Elizabethan Age: Jewry and Usury. It is generally assumed that the Elizabethan attitude to Jewry was hostile and that the execution of Roderigo Lopez in 1594 was characteristic of the Christian rejection of all ‘Jews, Turks, Infidels and Heretics, who were considered to be misbelievers. But this could also be a false assumption

Pros And Cons Of Raising The Minimum Wage - 1908 Words

Tai K. Lamar Jennifer Chicosky ENG-111-IN1 07/21/17 Raising the Minimum Wage from $7.25 Can you live off $7.25 an hour? Would you be able to pay all your bills, and have plenty of money left over for food, as well as personal pleasures? Imagine your salary was cut down to a forty-hour work week at the minimum wage salary in your state. Can you save money while on a minimum wage hourly salary? These same questions are on the minds of many Americans that are currently facing these struggles every time they receive a paycheck. For several reasons, the minimum wage should rise to $10.10 nationwide. This would be an adequate amount for most employees to support themselves and have some money to save or spend in the open market which would in†¦show more content†¦This was a minute amount of $4.19/hour compared to what the owners of businesses were still racking in, while their employees sat in the dark. Franklin D. Roosevelt’s tight restrictions on businesses worked wonders for our economy and is one of the reasons he is considered one of the great presidents by some. Now, we are in a similar situation. Post-2008 stock market crash, and our economy is recovering quite slowly. It is time for Congress to take action and kick-start our economy even faster by raising the minimum wage. Congress has not risen the minimum wage often since the Great Depression ended. History has shown that Congress has only risen the minimum wage in times of economic stability and low unemployment due to the risks of enacting at the wrong time. â€Å"On July 24, 2009, the wage floor was hiked from $6.55 to $7.25 per hour, thanks to the last in a series of increases passed by a Democratic-controlled Congress in 2007† (Jamieson 1). Since the Obama Presidency took on its second term unemployment has been on the downfall, even as low as 5% (Brooks 2). This trend has continued six months into the Trump presidency, this leads me to believe that the time is now. â€Å"The Livable Wage Act of 1995 proposed a $5.50 an hour minimum wage starting in 1996 and indexing the minimum wage to the cost of living in 1997 and thereafter† (William, 2). The national cost ofShow MoreRelatedThe Pros And Cons Of Raising The Minimum Wage993 Words   |  4 PagesAlthough it is not a new topic in America, the decision to raise the minimum wage continues to be controversial, especially in the political realm. The political parties still move to block the opposing party from successfully implanting their ideals, causing either nothing to be accomplished or the situation to worsen. Research shows that raising the minimum wage a reasonable amount would lessen the gap between the rich and the poor, continue to fulfill its original purpose of protecting workersRead MorePros and Cons of Raising a Minimum Wage Essay1126 Words   |  5 PagesMinimum Wage A minimum wage is the lowest hourly wage that employers have to compensate the workers for their service. Currently the federal minimum wage is $7.25 per hour. However, many states also have their own minimum wage laws. In those instances, the employee is entitled to the higher of the two minimum wages. In this paper we will discuss the brief history of the minimum wage law and its current legislation. We will also analyze the pros and cons of raising the minimum wage, and theRead MoreEssay on Pros and Cons of Raising the Minimum Wage1156 Words   |  5 PagesPros and Cons of Raising the Minimum Wage When you picture a minimum wage worker, who do you picture? Do you see a sixteen year old, a middle-aged mother, a college graduate, or even a senior citizen worker? In September of 2013, California governor Jerry Brown signed a new bill into act that would cause the California minimum wage to rise from the current $8.00 and hour to $10.00 and hour in increments over the next three years. The minimum wage rate will go up in two separate $1.00 boosts.Read MorePros And Cons Of Raising The Minimum Wage1122 Words   |  5 PagesSince 2009, the federal minimum wage rate for employees has been $7.25 per hour. In retrospect, this is hardly enough pay to take care of one’s self-- let alone a family with children. If a person were to add up the average cost of living for one week and then compare it to the average amount of money earned in minimum wage for that week, it would be apparent that there is little to no extra money for emergency situations. Increasing the minimum wage has been a major controversial issue; DemocratsRead MoreU.s. Federal Minimum Wage Essay1162 Words   |  5 PagesFederal Minimum Wage is $7.25 per hour. In just two years from 2013, the demanded from advocates for raising minimum wage rose from $9 to $15. However, raising the minimum wage is more complex than simply raising the number of federal standard of pay for employees. Relative control groups and other market activities play a part in the outcome of the minimum wage. For example, one instance of market activity was observers said that raising the minimum wage did not hurt individuals; however, wages wereRead MoreEffects of Increasing Minimum Wage794 Words   |  3 Pagesa federal minimum wage is a good one. The idea is to protect low and unskilled workers and allow workers to earn a living wage. The recent debate on the floor, though, is whether or not to raise the minimum wage from the current $7.25 per hour up to $10.10. President Barack Obama made this proposal during his an nual State of the Union Address, and after this there were many hot debates about it. The debates focused not only on the pro side and the con side of increasing the minimum wage, but alsoRead MoreMinimum Wage And The Wage1573 Words   |  7 Pages What is minimum wage? It is the lowest amount that employers must pay their workers per hour of their labor, legally prescribed by federal government. According to Bureau of Labor Statics, United States Department of Labor, minimum wage was first introduced in United States by President Franklin Delano Roosevelt in 1938 called Fair Labor Standard Act (FLSA). The initial minimum wage was set to $0.25 per hour in 1938 (Grossman). The minimum wage was increased twenty-two times from 1938 to 2009. AtRead MorePersuasive Essay Outline :Minimum Wage964 Words   |  4 Pages Persuasive Essay Outline :Minimum Wage 1 Intro - I want you to think about your very first job .Were you a Bellhop ,cashier ,bartender ,cooks(fast food ),lifeguard, .Now how about your second job were you a airport worker or child care worker.About how much were youRead MoreBenefits Of Working For Minimum Wage907 Words   |  4 Pagestheir employe’s hourly wages based on a minimum wage. Today in America we have many hard workers who are working for minimum wage which consists of $7.25 per hour. There is some businesses that believe all employees should be paid at minimum wage while other businesses pay well over minimum wage. Skills, attitude, responsibility and work ethic all affect how employers base employees hourly wage. When looking at the economy the government should not increase mnimum wages, there are many factorsRead MoreRaising The Minimum Wage? Essay1217 Words   |  5 PagesThe minimum wage is one of the most discussed issues around the country. Everyone has a different opinion if raising the minimum wage would help families across the country to have a better lifestyle or if would cause an unbalance in the economy. Democrats and Republicans have a different view on this issue, while Democrats supports raising the minimum wage by $15 an hour, Republicans have stated that they refuse increasing the wage because it would leave different factions of Americans outside of

Transport Phenomena

Questions: 1. Why some people use more public transport in some areas and why less people use public transport in some areas? 2. What are the factors affecting the public transport trips? Example: Income, frequency, distance, travel time, Location etc. Answers: 1. People in Australia use more public transport in some areas due to the following reasons: Public Transport helps in cultivating a sense of community amongst the travelers who regularly travel using public means of transport and it further encourages people to adopt a healthy lifestyle specifically if they are cycling or walking to their destination and it reduces the risk of major casualties and injuries caused due to car accidents (Ptv.vic.gov.au 2016). Public transport is one of the sources of commutation that is accessible to everyone irrespective of any kind of demographics such as income, age or location and availability of public transport in abundance throughout Australia gives boost to its usage by general public (Abs.gov.au 2016).Travelling in a public transport is more economical than owning a car for the people having low income level and further the increase in usage of public transport such as train and metro rail reduces road congestion and also helps in reducing pollution (smh.com.au 2016). Less people rely on the usage of public transport in Australia due to the following reasons: The main reason for not using public transport was the availability of service at a convenient time for the commuters who use public transport to get to college or work. The time taken to travel using public transport is reportedly very high as compared to private transport (Abs.gov.au 2016).Many people did not prefer using public transport for travelling was the less distance which could be covered using a bicycle or walk. In the recent times, the commuters in Australian states are annoyed due to inadequate public transport services at very high price. The commuters are forced to wait for almost an hour for buses in Melbourne city (news.com.au 2016). Many sub-group such as physically disabled and indigenous people, senior citizen in the society do not sufficient transport facilities that are located in the sub-urban areas where there is limited or not transport facilities to support their convenience to travel to the main cities. Sometimes the government does not pay attention to th eir problems of transportation. 2. The various factors that affect the public transport trips are stated below: Time and Convenience: One of the major reasons for the success as well as the failure of public transport is its availability as per travelers time and convenience. General public rely heavily on public transport more commuting to their office or college. Office hours are considered as the peak time when public transport should operate in large number so that it can meet the rising demand by the commuters. Unavailability and delay in the services could hamper the performance of both the government and the public. The public may lose their precious time and the government may lose a major chunk of revenue in terms of fares (Berechman 2013). Distance and Speed: Travelers who choose public transport expects that the public transport covers greater distance to cover larger geographical locations for their convenience. Speed is also one of the major factors that is highly anticipated by the travelers as they need to reach their destinations (school, college or office) at a stipulated time. Availability: The demand for public transport is highly influenced by its availability. In case, the transport is not available as per commuters convenience, they may look for a better alternative at a cheaper or similar price range. Cost: The most critical determinant that has a direct influence on the profitability of the public transport services is how effectively it has set the cost for the travelers. The cost should be such which could bring about a balance in terms that the service provider could recover all their operational expenses and the fare should not be overpriced. Income: Commuters tends to choose various modes of public transport depending on their income level. For example, low income groups and students would prefer travelling in trains or buses whereas middle and high income groups would prefer to travel by rental cars or metro rail (Small 2013). Frequency: Increase in frequency of public transport services will attract more and more travelers who intend to travel using public transport. Alternatively, decline in the frequency of public transport services will directly impact the financial performance of the service providers as well the travelers (Truong and Somenahalli 2015). Service Quality: One of the most important factors that define the performance in the service industry is the quality of service that is being offered by the service provider. Having a good quality of service and maintaining is very crucial for the success in the long run. The service provider should continue to benchmark its service standards for sustainable growth. Reliability: It refers to the level of dependability and trustworthiness of travelers towards a specific means of public transport service. The dependability of public transport increases when it is easily accessible and frequently available. On the other hand, the delayed times and reduced frequency will directly impact on the reliability factor towards the public transport. Social and Demographic Factors: The factors such as change in the demand trend of people and increase in population is a factor that has a great influence on the performance of public transport. Inability to identify and meet the changing demand would hamper the performance of the service provider. References Abs.gov.au. (2016).4102.0 - Australian Social Trends, 2008. [online] Available at: https://abs.gov.au/AUSSTATS/abs@.nsf/Lookup/4102.0Chapter10102008 [Accessed 7 Nov. 2016]. Berechman, J., 2013.Public transit economics and deregulation policy. Elsevier. news.com.au. (2016).Australia, your transport sucks. [online] Available at: https://www.news.com.au/travel/travel-ideas/australias-public-transport-is-a-shambles-and-weve-had-enough/news-story/f1a8538eace3426a96e730e10e48aa72 [Accessed 7 Nov. 2016]. Ptv.vic.gov.au. (2016).Benefits of public transport - Public Transport Victoria. [online] Available at: https://www.ptv.vic.gov.au/about-ptv/media-centre/student-media-enquiries/benefits-of-public-transport/ [Accessed 7 Nov. 2016]. Small, K., 2013.Urban transportation economics(Vol. 4). Taylor Francis. smh.com.au. (2016).Think you pay too much for public transport? Think again.. [online] Available at: https://www.smh.com.au/business/the-economy/public-transport-in-australian-cities-among-the-worlds-most-affordable-20150928-gjwkah.html [Accessed 7 Nov. 2016]. Truong, L.T. and Somenahalli, S.V., 2015. Exploring frequency of public transport use among older adults: A study in Adelaide, Australia.Travel Behaviour and Society,2(3), pp.148-155.

THE SIGNIFICANCE OF THE FRANCO

THE SIGNIFICANCE OF THE FRANCO-PRUSSIAN WAR ON EUR Essay OPEThe significance of the Franco-Prussian War was that its results effected the entire group of European Countries. This started a domino effect which culminated in World War I. The nation that benefited the most from the Franco-Prussian War was Germany. The main objective of the Prussians in the Franco-Prussian War was to unite the southern and northern states into one unified Germany. The unification of Germany increased nationalism, and together with the development of industry and commerce resulted in a powerful nation that now had the ability and the power to play a key role in world events. Once Germany saw how much power it had within Europe, it began to look at expanding its borders into a vast empire capable of exerting power and possessing even more lands. To achieve this, Germany increased their naval fleet and military personnel. Thus, what France had feared had occurred. The unification of the Northern and Southern German states has upset the balance of power in Europe. We will write a custom essay on THE SIGNIFICANCE OF THE FRANCO-PRUSSIAN WAR ON EUR specifically for you for only $16.38 $13.9/page Order now Germany now was able to create a naval fleet which could have matched that of Britain. Britain saw this as a threat and the tension escalated between Britain and Germany. When war developed between the other countries in Europe Germany and Britain also began to wage war against one another. Germanys fleet of submarines sank an English ship prior to the United States joining in the War. The U.S. came out of their neutral status in the war so that they could keep the German naval submarines under control. At the same time nationalism began to flourish. in Germany. This nationalism evolved into an ideology of superiority over other races. This ideology claimed that the German race had a special responsibility and objective and that Germans were the purest race of all. This ideology entailed the control over other races particularly the Slavs of Eastern Europe. This lead to the development of anti-Semitic views which were later incorporated into the ideals of Nazism. All of these events which are the results of the Franco-Prussian War led to World War I and show how the effects of one War can have innumerable ramifications throughout history.

In this experiment I will be investigating the efficiency of a motor. I hope to calculate a range of results when the motor lifts varying weights Essays

In this experiment I will be investigating the efficiency of a motor. I hope to calculate a range of results when the motor lifts varying weights Essays In this experiment I will be investigating the efficiency of a motor. I hope to calculate a range of results when the motor lifts varying weights Essay In this experiment I will be investigating the efficiency of a motor. I hope to calculate a range of results when the motor lifts varying weights Essay Safety: In this experiment it is important to consider the safety aspects when carrying out this practical task; I will make sure of the following things before starting the experiment: * The circuit has been connected correctly according to the circuit diagram (Previous page) * Make sure that the connected leads are all working in order and are not tangled * Check that the motor is working correctly * The Power supply is working, and the voltage is not exceeding the limit * Check the circuit before starting and be standing during the experiment * A Mat should be placed on the floor as weights will land on to the ground Keeping the same Changing Current Length of string /Height Temperature Voltage Motor Weight Variables: Theory: Efficiency is often expressed as a percentage. What efficiency shows us is the power wasted in the experiment, not all the power is used efficiently as it is wasted when the power is being transferred. The power source is transferred usefully in the external load, while wasted power is used heating the power supply and surroundings. No motor can work perfectly, due to friction and other small factors. In other words, some energy is always lost and you never get out the energy you put in, this is what is being tested in this experiment therefore we hope to see if the energy is transferred well or not. the equation for efficiency is known as: Efficiency = useful energy (power) output/ total energy (power) input x 100 The main factor that stops efficiency from reaching a maximum is friction as it can not be eliminated it therefore brings the total efficiency down. Resistance can play a big factor in affecting the experiment the more resistance in the circuit the less efficiency. The resistance will slow down the motor. The higher the temperature the more resistance that will be produced as the temperature increase the electrons will vibrate more causing more friction in the motor and making it less efficient. The resistance will stop the current flowing as well and could lead into anomalous results. In this experiment I will be using the following to calculate the efficiency of the motor: WH/ IVT This will show the efficiency of a motor and will allow me present my results using the equation. The equation basically shows work done (WH) and the power input (IVT). Prediction: In this experiment as we increase the weight the motor will have to do more work it will then also take longer for the weights to be lifted, and as it does more work its efficiency will increase as the current and voltage will remain the same. So if you double the weight, the work will double and so should the efficiency because the motor becomes more efficient as it does more work for the power being supplied. If the length of the string is longer the results will be more accurate as it will take longer for the weights to be lifted to the top of the work top. Therefore if the length was increased the results could be more accurate and it would make the overall work of the motor increase. If the voltage was changed with the weights the efficiency would remain the same as the work would be done easier if there was more overall power input. Therefore if the voltage was doubled and the weight was the doubled the efficiency would remain constant. Method: In this practical I am going to change the weight and voltage, as two separate studys. I will do this by planning out how I will conduct the experiment: * Cut string at 1 metres length * I will tie the wire to the winch * Tie base of weights to the end of the string * Clam the motor to the end of the bench * Set up the circuit as shown in the diagram * Check with teacher that it is correct * Start with lowest weight and increase until all ten weights have been used * Time how long each weight takes to reach the top of the bench * Then repeat the experiment twice more * Measure the string to see if any increase in size * Then record results on to a table * Then using those results plot a graph My results table will look similar to the following: The efficiency of the motor W/n I/A V/V T/s IVT WH Efficiency 0.1 1. 2. 3. Average: Sensitivity: Make the string as long as possible, if I double the size it will have twice less the error in recording time. It is important to try and decrease the error in recording the time as this is the biggest error. The error in recording time is +/- 0.5 seconds. This error could be decreased if it was being done using a mechanical device but as I am controlling it myself the human error is large. I will measure the length to the length of the worktop so the length is maximised. Adding each weight gradually, having recordings for each weight 3 times therefore diving the error by three. Voltmeter and Ammeter flickers therefore less accurate. Therefore more likely to obtain anomalous results. Resistance in leads cause possible errors as less accurate measurements of voltage and current. Small weights allow weight to be changed and maximum weight can be lifted and can obtain ten results. Strong string, but light and does not get stretched; check the size of string before and after the experiment, so we can see any extension. Thin, so does not overlap on the rotating winch. Averages of recording will help improve accuracy. Plot a graph to show anomalies on a best fit, should show errors or a pattern. Weights might not be accurate weigh them to see if the weight is exact or not. the scales could also be inaccurate therefore hard to make it certain that there is less chance of error. AS Level Experiment Hermanjit Virk 12WSI Electric Motor Efficiency Coursework Observation and Results Results: The efficiency of the motor W/N I/A V/V t/s IVt WH Efficiency % 0.1 1.29 4.56 1.0.5 2.0.48 3.0.42 Average: 0.47 1.29 x 4.56 x 0.47 = 2.764728 = 2.76 0.1 x 0.9 = 0.09 0.09 / 2.76 = 0.032552931 x 100 = 3.26 0.2 1.29 4.56 1.0.50 2.0.53 3.0.58 Average: 0.54 1.29 x 4.56 x 0.54 = 3.176496 = 3.18 0.2 x 0.9 = 0.18 0.18 / 3.18 = 0.056666213 x 100 = 5.66 0.3 1.29 4.56 1.0.59 2.0.64 3.0.60 Average: 0.61 1.29 x 4.56 x 0.61 = 3.588264 = 3.59 0.3 x 0.9 = 0.27 0.27 / 3.59 = 0.075245299 x 100 = 7.52 0.4 1.29 4.56 1.0.66 2.0.70 3.0.67 Average: 0.68 1.29 x 4.56 x 0.68 = 4.000032 = 4.00 0.4 x 0.9 = 0.36 0.36 / 4.00 = 0.08999928 x 100 = 9.00 0.5 1.29 4.56 1.0.72 2.0.77 3.0.75 Average: 0.75 1.29 x 4.56 x 0.75 = 4.4118 = 4.41 0.5 x 0.9 = 0.45 0.45 / 4.41 = 0.101999184 x 100 =10.20 0.6 1.29 4.56 1.0.87 2.0.79 3.0.82 Average: 0.82 1.29 x 4.56 x 0.82 = 4.823568 = 4.82 0.6 x 0.9 = 0.54 0.54 / 4.82 = 0.1119503239 x 100 = 11.20 0.7 1.29 4.56 1.0.84 2.0.88 3.0.94 Average: 0.89 1.29 x 4.56 x 0.89 = 5.235336 = 5.24 0.7 x 0.9 = 0.63 0.63 / 5.24 = 0.120336116 x 100 = 12.02 0.8 1.29 4.56 1.1.00 2.0.96 3.0.92 Average: 0.96 1.29 x 4.56 x 0.96 = 5.647104 = 5.65 0.8 x 0.9 = 0.72 0.72 / 5.65 = 0.12749898 x 100 = 12.74 0.9 1.29 4.56 1.1.01 2.1.05 3.1.02 Average: 1.03 1.29 x 4.56 x 1.03 = 6.058872 = 6.06 0.9 x 0.9 = 0.81 0.81 / 6.06 = 1.336882509 = 13.37 1.0 1.29 4.56 1.1.06 2.1.09 3.1.11 Average: 1.09 1.29 x 4.56 x 1.09 = 6.411816 = 6.41 1.0 x 0.9 = 0.90 0.90 / 6.41 = 1.403658496 = 14.04 See graphs. AS Level Experiment Hermanjit Virk 12WSI Electric Motor Efficiency Coursework Interpretation and Evaluation Conclusion: As you can see from my results my prediction was correct, as you increase the weight on the motor it will have to do more work. As the voltage and current remained constant the efficiency became higher with the more weights that were placed on to the string to be lifted. Due to fact that the motor had to do more work, the time increased resulting in a positive gradient through my graph. Obviously the time was not as accurate as I would have hoped as the motor picked little weights quickly over short distances. The efficiency for the motor in this experiment was quite low, so not much of the energy put in was used usefully. The highest efficiency reached in my results was when picking up the top weight of 1N, which my calculations showed to have the efficiency of 14.04%, this means that 86.06% was wasted energy; this was probably due to the friction of moving parts in the motor resulting in heat and sound released into the environment. Evaluation: My experiment went reasonably well, I repeated my results three times this increased the amount of accuracy in the experiment, it helped divide error in time by three. I followed my plan making sure of safety and went through my method before conducting the experiment. The biggest error in the experiment as I have previously discussed was time, so it was unlikely that any one could have had results that were perfect. Other errors in my experiment were caused by practical faults, or by a more technical reason. The voltmeter and ammeter persistently changed value in the experiment; therefore we can tell that maybe some resistance was carried in the connecting leads. If I was to test again, I would change the timing technique by using a light gate instrument. To use the light gate instrument I would place the weight at the start when it starts to moving towards the motor it will pass a sensitive sensor that then turn the time of through some kind force mechanism. This could divide the human error by about ten. If I could repeat the test I would test the affect of voltage on the efficiency, and I would use one set number of weights. This test would probably show us a decrease in efficiency as the voltage is increased. AS Level Experiment Hermanjit Virk 12WSI Lens Coursework Plan Aim: In this investigation, I will be changing the factors of object distance and image distance, to find the focal length of a converging lens. Apparatus: Converging Lens (2, plus combination of both) Blue Tack Light Box Lens Stand Power Supply Ruler Screen Tape (Scissors) Diagram: Safety: In this experiment it is important to consider the safety aspects when carrying out this practical task; I will make sure of the following things before starting the experiment: * Equipment correctly setup (Above diagram), avoiding confusion, less chance of accidents. * Make sure that the leads from light box are working in order * The Power supply is working, and the voltage is not exceeding the limit * Check the circuit before starting and be standing during the experiment * Lens should be affixed firmly with blue tack to the Lens stand, no chance of breaking * Light box working and in order, light should be bright and clear * Do not look directly into the bright light, where safety goggles * Work top should be cleared of any objects which are not being used in the experiment * Apparatus should be spread out neatly and spaciously Keeping the same Changing Ruler Position/Measurement Points Object Distance (u) Voltage Image Distance (v) Light Bulb Lens (2 converging lenses, both lenses together for one set of results) Material of lens Variables: Theory: In this experiment we will be using converging lenses, any lens that is fatter at the centre than at its edges will converge. (Below) We can see a parallel beam converging through a point, F known as the principle focus of the lens. The distance from the lens to this point is called the focal length, f, of the lens. The power of a lens, P (the unit for the power of a lens is dioptre, D), can also be measured, which is the reciprocal of the focal length in metres: P = 1/f When a lens converges light, it carries with it an image of the source object correct in every detail. This can then be projected on to a screen, this is a real image. To get the clearest image the object distance (u), and image distance (v), must be exactly proportional to the focal length (f), (Previous diagram). The equation connecting the distance of an object from the lens and the distance for its image is: 1/f = 1/u + 1/v The focal length of converging lenses are positive, therefore the images produced are of real objects and images not virtual which can be produced by diverging lenses. Material of the lenses is a factor in this experiment but as I will be using glass it is important to know what effect this has on the lens and image. The material of the lens will not be changing. Glass is a clear transparent material and that is one of the reasons it is being used. Glass is harder than plastic therefore it does not scratch easily and it can then help produce a clear image. The material does not easily deform therefore the focal point can remain constant. Glass is good at transmitting light; it absorbs very little. The problem however is that glass reflects a proportion of the light. It reflects about 10% of the light this can be reduced by adding a anti-reflection coating to the lens. This increases the transmission of light up to 99% making the image brighter. Prediction: The fatter in the middle, out of the two lenses that I decide to use, the smaller the focal length. Therefore if one of the lenses is twice as fat in the middle compared to the other. Its focal length will be twice as short, because it will refract light at a doubly greater angle. Therefore I will be able to have a larger range of results with a fatter lens as image will appear earlier and take longer to fully deform. Therefore when both lenses are combined the focal length will obviously be smaller than that of both lenses in proportion. When I increase the size of the object distance (u, to then obtain a clearer picture I will probably have to decrease the size of v by a proportional amount if I would like to attain a clear picture. Therefore if I double the distance of object distance (u), I will have to therefore decrease the image distance by a proportional extent, to acquire a fine focus of the image. Therefore as I increase the length of both object distance (u) and the image distance (v), the picture will gradually become more distorted until it is no longer a real image. It is important that both the lenses are the same material if I want to obtain a good set of results. Both lenses should be transparent and have minimal scratches to prevent image being unclear. The lens must also be hard so it does not easily get affected in any form during the experiment, so there is less chance of the results being anomalous. Both lenses should not be deformed in shape or any other way, as this could affect the focal point from remaining constant. Method: In this practical I am going to change the object distance (u) and the image distance (v), to two different converging lenses. I will do this by planning out how I will conduct the experiment: * Clear the work top * Setup the power supply and connect the ray box * Blue Tack the metre rule to the work top, making sure it is secure * Set the lens stand in front of the ray box * Setup the screen in front of the lens stand * Calculate the focal length of the lens, by using parallel light from a window * Blue Tack the lens into the lens stand making sure it is secure * Switch on the power supply and gradually maximise the voltage * Stick tape on to side of ray box, lens and screen from were I will measure from and to * Using a setsquare measure the middle of the lens and check that all equipment is set out parallel, avoiding errors in measurements * Vary distance of object distance(u) and image distance (v) until I get a large range of well spaced results, I will repeat my readings so that I can obtain an average * Increase the lengths of both object distance(u) and image distance (v) until there is no longer a real image, increasing the length by 0.5 2.0 cm each time * Record my results in a table, It should be clear and informative, it should state any units * Plot my results onto a graph * The table will have ten results for both lenses, and the combination of both lenses, having a column for object distance (u), image distance (v), and the calculation of focal length (f), using the equation: 1/f = 1/u + 1/v My results table will look similar to the following: Lens (Focal length (cm), measured using parallel light) Object Distance/ u (cm) [1/u] Image Distance/ v (cm) [1/v] Focal Length (cm) 1/f = 1/u + 1/v 1 () Average: 2 () Average: 1;2 Combined () Average: Sensitivity: In this experiment it is important that I am aware of errors; I can decrease the amount of inaccuracies by checking the sensitivity of my practical when measuring and recording: To measure the lengths of object distance (u) and image distance (v), I will be using a metre rule and slowly increasing the lengths of both. The error in reading from a metre ruler in each reading is +/-0.5mm therefore the error in accuracy is +/-1mm. The error of a metre rule can be overcome and decreased by using a vernier callipers which would help divide the error by ten times, the error being +/-0.1mm. If more accuracy was needed a micrometer could be used which in fact is ten times more accurate then a vernier. It will also be important to make sure that the ruler is straight as well as any other equipment when measuring, and not at an angle. This could cause an error in the distance being measured. To overcome this I may use a setsquare to line up the equipment. With a ruler I might decide to place, it directly parallel to the end of the bench, and blue tack it firmly down. I could also use the setsquare to measure the middle of the lens so it is clear to see where I am measuring from. I will take a range of ten readings and make an average of three results for each reading therefore improving my results dividing the error by three. This then gives more accurate table of results. Errors could also happen if the lenses are scratched, if one is scratched more than the other it will therefore transmit less light and cause errors in my results. That is why it will be important to pick lenses that are similar in shape and only different in size. AS Level Experiment Hermanjit Virk 12WSI Lens Coursework Observation and Results Results: Lens (Focal length (cm), measured using parallel light) Object Distance/ u (cm) [1/u] Image Distance/ v (cm) [1/v] Focal Length (cm) 1/f = 1/u + 1/v Significant figures 1 (15.5) 19.2 [0.052083333] 26.0 [0.038461538] 32.9 [0.030395136] 39.7 [0.025188916] 46.6 [0.021459227] 53.4 [0.019026591] 60.3 [0.017083747] 67.1 [0.015003129] 74.0 [0.014013513] 80.8 [0.012376237] 80.8 [0.012376237] 38.5 [0.026074025] 29.4 [0.034013605] 25.5 [0.039215686] 23.3 [0.043018454] 21.9 [0.046062100] 20.9 [0.048046889] 20.2 [0.050004950] 19.6 [0.051020408] 19.2 [0.052083333] 15.513600230345936220 15.520380190718594327 15.530842990782881473 15.530840768304103486 15.533333671960007382 15.530677584360272210 15.520566955136062917 15.530002568715020987 15.500726658232962476 15.513600230345936220 Average:15.52 cm 2 (13.5) 16.1 [0.062111801] 23.6 [0.042372881] 31.2 [0.032051282] 38.7 [0.026039793] 46.2 [0.022045021] 53.8 [0.019087360] 61.3 [0.016313213] 68.8 [0.015034883] 76.4 [0.013089005] 83.9 [0.012018951] 83.9 [0.012018951] 31.6 [0.032045569] 23.8 [0.042016806] 20.8 [0.048076923] 19.1 [0.052356020] 18.0 [0.056055555] 17.3 [0.058003468] 16.8 [0.060023809] 16.4 [0.061075609] 16.1 [0.062111801] 13.510900068339168026 13.510145105713507916 13.501091050169946334 13.530739561427485496 13.513323413923325754 13.490465390320841850 13.492239351624501372 13.50280396526581916913.510900068339168026 Average: 13.51 cm 1;2 Combined (7.5) 08.2 [0.122051219] 17.5 [0.057142857] 26.8 [0.037313432] 36.1 [0.028000831] 45.4 [0.022026431] 54.6 [0.018315018] 63.9 [0.016049452] 73.2 [0.014061202] 82.5 [0.012121212] 91.8 [0.011093246] 91.8 [0.011093246] 13.1 [0.076335877] 10.4 [0.096153846] 09.5 [0.105263157] 09.0 [0.111111111] 08.7 [0.115042528] 08.5 [0.118047058] 08.4 [0.119047619] 08.3 [0.120481927] 08.2 [0.122051219] 7.5306000396403418087 7.4918301217930340874 7.4924731738366612976 7.5208333853524309154 7.5110294585429555249 7.5042654620099337564 7.5020718847027577841 7.5452941309003114420 7.5412996067913595922 7.5306000396403418087 Average: 7.52 cm See graphs. AS Level Experiment Hermanjit Virk 12WSI Lens Coursework Interpretation and Evaluation Conclusion: As we can see from my results the fatter in the middle, out of the two lenses that I decided to use, the smaller the focal length. This is because the lens refracts light at a greater angle. Therefore I will have a large range of results with a fatter lens as image will appeared earlier and took longer to fully deform. Therefore when both lenses were combined the focal length was being smaller than that of both lenses in proportion, as I had earlier predicted. When I increased the size of the object distance (u), to obtain a clear picture, I had to decrease the size of v by a proportional amount. Therefore when I increased the length of both object distance (u) and the image distance (v), the picture gradually became more distorted until it was no longer a real image. It was important that both the lenses were the same material as I wanted to obtain a good set of results. Both lenses were transparent and had minimal scratches to prevent image being unclear. The lens was also hard so it did not easily get affected in any form during the experiment, so there was less chance of the results being anomalous. Both lenses were not deformed in shape or any other way, the glass material was not deformed so it did not affect the focal point from remaining constant. Evaluation: I could have done the experiment differently by measuring the distances more accurately, for example the focal length as then I could have see how accurate my results were. To have done this I might have used a vernier calliper, which could have helped divided errors by ten times. I could have also have improved my experiment by checking the measuring points more carefully and this would have made the difference in accuracy. Using a setsquare to measure the middle of the lens was not as accurate as I would have hoped as the stand was where I eventually measured from because the ruler was in a fixed position. I also had anomalies as combining lenses probably was not that accurate as the glass was still separate from each other and maybe the results were inaccurate due to this. It was hard to choose the position to measure the light from as it was hard to be accurate in choosing where the light started as the bulb was covered from the sides as it was in a ray box. In think if I was to do this experiment over I would use a larger range in the lenses as it would have given me a better range of results, and when combining the lenses using something to hold them tight. I would have also spent more time in using a different measurements if the lenses could have produced a larger range of results.

2019 Social Media Content Calendar How to Easily Plan Every Post

2019 Social Media Content Calendar How to Easily Plan Every Post Just because you missed the get organized new years resolution or the spring cleaning round of organization, doesnt mean you cant get your social media organized now. No time like the present, amirite? But, theres one problem: how do you keep everything organized? The best way to get started is with our 2019 social media content calendar template. Itll help your team plan all your posts for the entire year, all in one spot. In this post, we’ll walk you through how to use it and keep your social media marketing organized all through 2019. Then, we’ll even show off how to use as your all-in-one social media calendar app. Let’s dive in and make next year your most organized one yet. Download Your 2019 Social Media Content Calendar Keep all your social media marketing on track! With this easy-to-use calendar spreadsheet template, your entire social team can schedule posts, monitor deadlines, optimize your posting schedule, and more. Plus, we’ve included these bonus templates, too: Social Media Campaign Template:  Plan every campaign from start to finish with this template. Social Media Strategy Template:  Set goals, select channels, and more. Social Media Content Strategy Template: Figure out which types of content youll create to achieve your goals. Social Media Campaign Proposal Template: If youre a consultant or work at an agency, use this template to land more social media clients. How Often to Post On Social Media Infographic: Use this visual reference guide to optimize your posting schedule and frequency. Get ‘em all free below, and then read on to learn how to use your new calendar. 2019 Social Media Content Calendar: How to Organize A Year of Posts the Easy Way.What is a Social Media Calendar? A social media marketing calendar can be anything you use to plan and execute your social media posts. They're typically built using either a spreadsheet or an app (like ). We'll explain how to use the free spreadsheet-based calendar template included in this post. Then, we'll also show what you can do with . Why Do You Need A Social Media Content Calendar? As someone who has been working in social media marketing for the past five years, not having a social media calendar forces teams to operate in the dark. That inevitably leads to confusion, frustration, and a lack of focus. That's no way to effectively create consistent content on social media. Three reasons to use a #social #media #content calendar: 1. Transparency. 2. Organization. 3....Social calendars give your team an overview of what content needs to be published, what’s coming next, and the strategy behind why content is being published at a certain date and time. They also help you keep up a consistent posting schedule because you never have to scramble and figure out what to post next. When your marketing team has several different things going on at one time, knowing your social posts are lined up and ready to go frees up time and mental energy for other tasks. In short? Save your sanity and use a calendar. Start By Conducting a Simple Social Media Audit Before you begin to fill out the social media calendar template you just downloaded, you need to determine what channels and content types you’re going to be using. First, list out the social media channels that your organization is currently active on. Second, evaluate the effectiveness of those channels. There are three things you need to consider when evaluating your channels: Where is your audience? If your target audience is more active on one platform over another, that active platform is where you need to be focusing your efforts. What platform has experienced the most growth in the last year? If you see tremendous growth on a platform, look through your analytics to find out why. Is it a certain content type that’s attracting audience attention? Or, maybe a specific campaign boosted your growth? Where is your traffic and engagement coming from? Is there an individual social channel that seems to be engaging your audience and driving more traffic to your website? What is your team doing on that channel differently than others that are potentially causing that difference? At the end of the day, your team needs to follow the lead of your audience. Recommended Reading: Spark Your User Persona to Life With These 9 Important Tools Figure Out Which Types of Social Media Content You'll Create The last part of your social media audit should include deciding which types of posts you’ll be sharing across each of your channels. There are four main different post types that your team can publish on social: Images.  This could include single images or gallery posts. Videos.  This could include live video streaming (ex: Facebook Live) or natively uploaded video content. Text.  Sometimes catchy copy is all you need. Links.  Links to external content (owned or curated) would fall under this category. Depending on your team’s capabilities and which networks you’re on, some of these content types might be more important to you than others. If you’re already posting consistently across different social channels, use in-app analytics for each channel  to  look for spikes in engagement and traffic. What types of post content are causing those spikes? On Facebook, that data can be found by going to Insights Posts: On Twitter,  go to your profile picture, click the drop-down menu and select Analytics Tweets: On Instagram,  go to your business profile, select the little bar graph in the top right-hand corner and choose Posts: For LinkedIn go to Manage Page Analytics Updates: Accessing Google+ analytics is a bit more involved. But, they're easy to find once you know where to look. Check out this video for a full walkthrough: Finally, for Pinterest go to Analytics   Profile Top Pin Impressions: If you want an easy way to access your social message analytics, use ’s Social Engagement Report. To access the social reports select Analytics in the sidebar of : There you'll find a range of social media reports like individualized channel reports, a social engagement report, a social campaign report and a top message report. Recommended Reading: How to Drill Into Data to Extract Powerful Social Media Insights How To Use Your New Social Media Calendar Template Next, let’s look at how to use your new social media calendar. Nail Your Post Copy The calendar is broken out with networks listed on the left. Then, there are fields for Content, Image Link, and Time for each post. Start by choosing a day and network for your post. Then, write your post copy in a Content field: Need tips on writing awesome social posts? Check out this infographic for optimization best practices on each network: Recommended Reading: The Six Types of Social Media Content That Will Give You the Greatest Value If you want to really pack a punch with your social media messages optimize them for each network to encourage your audience to interact with them by using our Social Message Optimizer. To use the Social Message Optimizer  first create your message and enter it into the field: Hit Score My Message. A score will generate for each of social channel. You can click on each one and edit the message individually to bring up your score: If you continue scrolling down on each channel you’ll see a brief overview of what is and isn’t working well for your message on a channel: As you continue to scroll down you’ll see a breakdown of what you can fix to help make your content even better: Once you have a message where you want it to be you can copy it into your calendar. Recommended Reading: The Best Social Media Copywriting Guide to be a Social Word Ninja Add Visual Content The next step is to include any visual content and links each post will need. The easiest way to do this is to upload your videos and images into a cloud storage system (like Google Drive or Dropbox) and copy and paste the link into your calendar, so your  social team can easily access it. For this example, we’ll be using Google Drive. Go to your drive and create a folder. Title it 2019 Social Media Images (or something appropriate for your business or campaign): Once you’re in the folder go to the left-hand side menu and click +New and +File Upload: Upload the images or videos that need to go with your post and label the photo or video with the date that it’s supposed to be published: Select the image and click share in the upper right-hand corner: In the following screen click Get Shareable Link: Copy the link into your calendar: The last step in filling out your calendar is including a time that you want your post to publish. To maximize the number of people that see your posts, you’ll need to send them at the best time. Once you’ve determined your time enter it into your calendar: If you’re using The Social Organizer, creating everything from single social posts to entire campaigns is even easier. To schedule your messages, click the + symbol in your calendar: Click  Social Message  from the content types pop-up : Choose your channel and craft your copy: Add images, videos, or links by navigating through menu tabs in your post: Once you have your content in place schedule your posts a certain time or let publish them at the best time by selecting Best Time from the drop-down menu: After that your social content is ready to go. Recommended Reading: How to Make the Best Social Media Images the Easy Way Plan Your Social Media Marketing Themes For The Entire Year Coming up with a year’s worth of content can seem a bit intimidating, but there are recurring events that you can add to your calendar to help fill it. Some popular events to add to your calendar could be: Holidays: Use National Day Calendar to find ones you might not have even heard about. Events: These can be company, local, or national events. Sales:  If you have recurring sales like a Black Friday or Cyber Monday sale you can use them to fill your social calendar. Product or feature launches: If your team is launching new products or a new feature that accompanies your project build that momentum with a social media campaign. Themes: Create your social content around different topics that relate to your organization. This saves your team from posting about the same things over and over again. That can add up to a lot of things to keep track of, fast! There is a trick to keep track of your content: color-coding. In your template, you’ll notice a color key at the end of every month. Simply color-code posts that correspond with different campaigns, events, or promotions you’ll have planned throughout the year: Or add a color fill to the cell: This way your team can keep track of what events are coming up when. It also makes transitioning them over to a new calendar each year much simpler. Optimizing Your Posting Schedule Your social media posts will get little traction unless you optimize the times they post to the network. â€Å"What if I don’t have a posting schedule yet?† That’s okay, we’ll help you plan one. At , we went through 10 different studies  and came up with this basic social sharing schedule you can use as a starting point: Now maybe you team can’t post that frequently. Start with publishing at a frequency your team can handle and work your way up to a more robust schedule. Once your team gets into a rhythm you’ll be able to publish more content faster and faster. If you really wanna step up your posting game, let help you out with Social Templates. Social Templates are part of an automation feature that lets your team create different publishing schedules and attach them to campaigns, content and more. To use social templates, go to your calendar and create a social campaign: Click the box in the upper right-hand corner and click +New Template: Add in the number of social messages that you want to be included in your posting schedule: Save your template and apply it to your campaign: Once you have your schedule established you need to optimize the time they publish to reach the maximum number of eyeballs. Each social media channel has different suggestions for the optimum times to post. Based on 20 different studies here are the best times to post on each social media channel: Recommended Reading: What 20 Studies Say About the Best Times to Post on Social Media? You can continue to use the infographic and manually schedule your posts. Or, if you’re a customer, you can automate your posting schedule with Best Time Scheduling. Best Time Scheduling automatically publishes your posts at the best time for your audience and using the feature is as easy as clicking a button. Go to your calendar and craft a social media post by clicking + Social Message: Scroll down to the bottom of the post and in the drop-down menu select Best Time: Let’s say you schedule a post that does really well with your audience. Wouldn’t you want to use it again? That’s where ReQueue comes in. ReQueue is the most intelligent evergreen content tool on the market, and all it takes is a few clicks to republish your best content over and over again. To start, select ReQueue on the left-hand side menu: Create a ReQueue group by selecting +New Group.   Next, you'll choose if you want an intelligent group or a placeholder group. Intelligent groups automatically fill gaps in your social schedule based on the best times to be posting on social media. Placeholder groups are made with all those #motivationmonday and #tbt posts in mind. You can set your social messages on to send on specific days and times to make your job just a little easier. To add a message to your ReQueue group, scroll down the bottom of the post, toggle the ReQueue switch to on and choose the group you want to add your message to: Plan All Your Marketing in One Place... Including Social Media. Finally, bring your social media into the marketing team fold so everyone knows what's being posted and when. is the only way to organize all your marketing projects in one place. 2019 Social Media Content Calendar How to Easily Plan Every Post Just because you missed the get organized new years resolution or the spring cleaning round of organization, doesnt mean you cant get your social media organized now. No time like the present, amirite? But, theres one problem: how do you keep everything organized? The best way to get started is with our 2019 social media content calendar template. Itll help your team plan all your posts for the entire year, all in one spot. In this post, we’ll walk you through how to use it and keep your social media marketing organized all through 2019. Then, we’ll even show off how to use as your all-in-one social media calendar app. Let’s dive in and make next year your most organized one yet. Download Your 2019 Social Media Content Calendar Keep all your social media marketing on track! With this easy-to-use calendar spreadsheet template, your entire social team can schedule posts, monitor deadlines, optimize your posting schedule, and more. Plus, we’ve included these bonus templates, too: Social Media Campaign Template:  Plan every campaign from start to finish with this template. Social Media Strategy Template:  Set goals, select channels, and more. Social Media Content Strategy Template: Figure out which types of content youll create to achieve your goals. Social Media Campaign Proposal Template: If youre a consultant or work at an agency, use this template to land more social media clients. How Often to Post On Social Media Infographic: Use this visual reference guide to optimize your posting schedule and frequency. Get ‘em all free below, and then read on to learn how to use your new calendar. 2019 Social Media Content Calendar: How to Organize A Year of Posts the Easy Way.What is a Social Media Calendar? A social media marketing calendar can be anything you use to plan and execute your social media posts. They're typically built using either a spreadsheet or an app (like ). We'll explain how to use the free spreadsheet-based calendar template included in this post. Then, we'll also show what you can do with . Why Do You Need A Social Media Content Calendar? As someone who has been working in social media marketing for the past five years, not having a social media calendar forces teams to operate in the dark. That inevitably leads to confusion, frustration, and a lack of focus. That's no way to effectively create consistent content on social media. Three reasons to use a #social #media #content calendar: 1. Transparency. 2. Organization. 3....Social calendars give your team an overview of what content needs to be published, what’s coming next, and the strategy behind why content is being published at a certain date and time. They also help you keep up a consistent posting schedule because you never have to scramble and figure out what to post next. When your marketing team has several different things going on at one time, knowing your social posts are lined up and ready to go frees up time and mental energy for other tasks. In short? Save your sanity and use a calendar. Start By Conducting a Simple Social Media Audit Before you begin to fill out the social media calendar template you just downloaded, you need to determine what channels and content types you’re going to be using. First, list out the social media channels that your organization is currently active on. Second, evaluate the effectiveness of those channels. There are three things you need to consider when evaluating your channels: Where is your audience? If your target audience is more active on one platform over another, that active platform is where you need to be focusing your efforts. What platform has experienced the most growth in the last year? If you see tremendous growth on a platform, look through your analytics to find out why. Is it a certain content type that’s attracting audience attention? Or, maybe a specific campaign boosted your growth? Where is your traffic and engagement coming from? Is there an individual social channel that seems to be engaging your audience and driving more traffic to your website? What is your team doing on that channel differently than others that are potentially causing that difference? At the end of the day, your team needs to follow the lead of your audience. Recommended Reading: Spark Your User Persona to Life With These 9 Important Tools Figure Out Which Types of Social Media Content You'll Create The last part of your social media audit should include deciding which types of posts you’ll be sharing across each of your channels. There are four main different post types that your team can publish on social: Images.  This could include single images or gallery posts. Videos.  This could include live video streaming (ex: Facebook Live) or natively uploaded video content. Text.  Sometimes catchy copy is all you need. Links.  Links to external content (owned or curated) would fall under this category. Depending on your team’s capabilities and which networks you’re on, some of these content types might be more important to you than others. If you’re already posting consistently across different social channels, use in-app analytics for each channel  to  look for spikes in engagement and traffic. What types of post content are causing those spikes? On Facebook, that data can be found by going to Insights Posts: On Twitter,  go to your profile picture, click the drop-down menu and select Analytics Tweets: On Instagram,  go to your business profile, select the little bar graph in the top right-hand corner and choose Posts: For LinkedIn go to Manage Page Analytics Updates: Accessing Google+ analytics is a bit more involved. But, they're easy to find once you know where to look. Check out this video for a full walkthrough: Finally, for Pinterest go to Analytics   Profile Top Pin Impressions: If you want an easy way to access your social message analytics, use ’s Social Engagement Report. To access the social reports select Analytics in the sidebar of : There you'll find a range of social media reports like individualized channel reports, a social engagement report, a social campaign report and a top message report. Recommended Reading: How to Drill Into Data to Extract Powerful Social Media Insights How To Use Your New Social Media Calendar Template Next, let’s look at how to use your new social media calendar. Nail Your Post Copy The calendar is broken out with networks listed on the left. Then, there are fields for Content, Image Link, and Time for each post. Start by choosing a day and network for your post. Then, write your post copy in a Content field: Need tips on writing awesome social posts? Check out this infographic for optimization best practices on each network: Recommended Reading: The Six Types of Social Media Content That Will Give You the Greatest Value If you want to really pack a punch with your social media messages optimize them for each network to encourage your audience to interact with them by using our Social Message Optimizer. To use the Social Message Optimizer  first create your message and enter it into the field: Hit Score My Message. A score will generate for each of social channel. You can click on each one and edit the message individually to bring up your score: If you continue scrolling down on each channel you’ll see a brief overview of what is and isn’t working well for your message on a channel: As you continue to scroll down you’ll see a breakdown of what you can fix to help make your content even better: Once you have a message where you want it to be you can copy it into your calendar. Recommended Reading: The Best Social Media Copywriting Guide to be a Social Word Ninja Add Visual Content The next step is to include any visual content and links each post will need. The easiest way to do this is to upload your videos and images into a cloud storage system (like Google Drive or Dropbox) and copy and paste the link into your calendar, so your  social team can easily access it. For this example, we’ll be using Google Drive. Go to your drive and create a folder. Title it 2019 Social Media Images (or something appropriate for your business or campaign): Once you’re in the folder go to the left-hand side menu and click +New and +File Upload: Upload the images or videos that need to go with your post and label the photo or video with the date that it’s supposed to be published: Select the image and click share in the upper right-hand corner: In the following screen click Get Shareable Link: Copy the link into your calendar: The last step in filling out your calendar is including a time that you want your post to publish. To maximize the number of people that see your posts, you’ll need to send them at the best time. Once you’ve determined your time enter it into your calendar: If you’re using The Social Organizer, creating everything from single social posts to entire campaigns is even easier. To schedule your messages, click the + symbol in your calendar: Click  Social Message  from the content types pop-up : Choose your channel and craft your copy: Add images, videos, or links by navigating through menu tabs in your post: Once you have your content in place schedule your posts a certain time or let publish them at the best time by selecting Best Time from the drop-down menu: After that your social content is ready to go. Recommended Reading: How to Make the Best Social Media Images the Easy Way Plan Your Social Media Marketing Themes For The Entire Year Coming up with a year’s worth of content can seem a bit intimidating, but there are recurring events that you can add to your calendar to help fill it. Some popular events to add to your calendar could be: Holidays: Use National Day Calendar to find ones you might not have even heard about. Events: These can be company, local, or national events. Sales:  If you have recurring sales like a Black Friday or Cyber Monday sale you can use them to fill your social calendar. Product or feature launches: If your team is launching new products or a new feature that accompanies your project build that momentum with a social media campaign. Themes: Create your social content around different topics that relate to your organization. This saves your team from posting about the same things over and over again. That can add up to a lot of things to keep track of, fast! There is a trick to keep track of your content: color-coding. In your template, you’ll notice a color key at the end of every month. Simply color-code posts that correspond with different campaigns, events, or promotions you’ll have planned throughout the year: Or add a color fill to the cell: This way your team can keep track of what events are coming up when. It also makes transitioning them over to a new calendar each year much simpler. Optimizing Your Posting Schedule Your social media posts will get little traction unless you optimize the times they post to the network. â€Å"What if I don’t have a posting schedule yet?† That’s okay, we’ll help you plan one. At , we went through 10 different studies  and came up with this basic social sharing schedule you can use as a starting point: Now maybe you team can’t post that frequently. Start with publishing at a frequency your team can handle and work your way up to a more robust schedule. Once your team gets into a rhythm you’ll be able to publish more content faster and faster. If you really wanna step up your posting game, let help you out with Social Templates. Social Templates are part of an automation feature that lets your team create different publishing schedules and attach them to campaigns, content and more. To use social templates, go to your calendar and create a social campaign: Click the box in the upper right-hand corner and click +New Template: Add in the number of social messages that you want to be included in your posting schedule: Save your template and apply it to your campaign: Once you have your schedule established you need to optimize the time they publish to reach the maximum number of eyeballs. Each social media channel has different suggestions for the optimum times to post. Based on 20 different studies here are the best times to post on each social media channel: Recommended Reading: What 20 Studies Say About the Best Times to Post on Social Media? You can continue to use the infographic and manually schedule your posts. Or, if you’re a customer, you can automate your posting schedule with Best Time Scheduling. Best Time Scheduling automatically publishes your posts at the best time for your audience and using the feature is as easy as clicking a button. Go to your calendar and craft a social media post by clicking + Social Message: Scroll down to the bottom of the post and in the drop-down menu select Best Time: Let’s say you schedule a post that does really well with your audience. Wouldn’t you want to use it again? That’s where ReQueue comes in. ReQueue is the most intelligent evergreen content tool on the market, and all it takes is a few clicks to republish your best content over and over again. To start, select ReQueue on the left-hand side menu: Create a ReQueue group by selecting +New Group.   Next, you'll choose if you want an intelligent group or a placeholder group. Intelligent groups automatically fill gaps in your social schedule based on the best times to be posting on social media. Placeholder groups are made with all those #motivationmonday and #tbt posts in mind. You can set your social messages on to send on specific days and times to make your job just a little easier. To add a message to your ReQueue group, scroll down the bottom of the post, toggle the ReQueue switch to on and choose the group you want to add your message to: Plan All Your Marketing in One Place... Including Social Media. Finally, bring your social media into the marketing team fold so everyone knows what's being posted and when. is the only way to organize all your marketing projects in one place.

Electronic Business week 7 Essay Example | Topics and Well Written Essays - 250 words

Electronic Business week 7 - Essay Example The value created by the organization is the variance between consumer’s apparent use value from the services of the company and the organization’s cost of offering the services. The company creates use value through quality, brand and speed. The company ensures that its services are of high quality and contain attributes such as reliability and satisfaction. On the other hand, the company ensures that it responds fast to customer calls and that waste is collected at an agreed time (Waste Management, 2014). Additionally, Waste Management creates value through creating a brand with traits that customers can relate with such as trust. In order to capture sections of the value created, the company ensures that the value created is greater than that generated by rivals, and also ensures that it is defectively imitable and transposable. Needless to say, Waste Management captures the value it creates through its economic profits. Since profitability is the company’s primary strategic goal, the company positions itself with price and cost (Waste Management, 2014). Notably, the value captured by any organization is the variation between the incurred costs and the price charged for

Managing a Multi-cultural Workforce Coursework Example | Topics and Well Written Essays - 2000 words

Managing a Multi-cultural Workforce - Coursework Example Modern transport and communication, along with political structures like the European Union, have simply increased the diversity of people working on any one site. Health and Safety is a major concern in the construction industry, and there is a vast international literature on the subject, partly because this type of work is inherently more dangerous than many other types, and partly also because of the complex and often project-based nature of the working environment, involving many different participants, often coming with very different backgrounds, experience and culture. One of the difficulties of researching multicultural workforce issues is the fact that there is a huge spectrum of practice across the world: â€Å"The way in which OHS (=Occupational Health and Safety) is dealt with in different countries is a function not only of legislation, but also of the underlying culture, the attitudes of those involved, and, more importantly, the social, economic and political environ ment... Systems that may work well in, say, the United Kingdom, may not work well at all in Australia or Hong Kong.† ( p. 88) An important implication of this diversity across the world, is that migrant workers moving from one country to another bring with them a knowledge base, a set of attitudes and tendencies, and a whole world view that may be very different from those of their fellow workers. The problem for managers is how to ensure that a multi-cultural workforce shares important values and knowledge, especially in the area of Health and Safety, and follows the requirements of the particular site that they work in. 2 Literature review on SHE challenges faced in respect of multi-cultural workforce. One noticeable feature of a multi-cultural workforce is the fact that the workers may have very different linguistic backgrounds, while the situation on a construction site is usually such that one particular language is officially used for work related communications. This of ficial language of the site in question may or may not be the language of the location where the project is running, and problems can arise when a proportion of the workforce does not have adequate language skills in the main language of communication. This results in sub-groups within the workforce who communicate with each other in their native language, but struggle to join in with the official and or local language context. These groups can become isolated, and vulnerable to being left out of the loop of company planning, training and information processes. A study conducted on a multi-cultural workforce in Australia analysed the safety implications of this â€Å"ghettoization† and found that there are often distinct patterns in the workforce so that for example â€Å"Italians tend to concentrate in concrete trades, Croations in carpentry trades, Koreans in tiling trades, Maoris in steelwork and scaffolding and Irish in labouring etc† (Trajkovski and Loosemoore, 20 06, p. 1) This tendency means that there is often a three way professional, cultural and also linguistic demarcation in the workplace, and this presents a significant challenge for managers who are responsible for the Health and Safety of these workers. In theory there could be several conflicting models of behavior, supported by their own language and culture, operating simultaneously, and this has an obvious potential for misunderstanding and system failure when these areas interact with each other. Trajkovski and Loosemoore conducted a survey on multicultural construction workforces in

Emi Group Plc In The Music Publishing And Recording Industry Essay Example for Free

Emi Group Plc In The Music Publishing And Recording Industry Essay Music and recording industry present interesting development due to the introduction of new artists and the development of new music genre, to name a few. In addition, the industry also experiences significant challenge due to the advancement in digital technology that drives the industry to find appropriate ways in winning the competition. The challenge occurs since there is a difference circumstances in the competition of media industry where previously the existence of new media does not eliminate the old media. The existence of commercial radio, for example, does not kill the print media like magazines and newspaper. Similarly, the existence of television broadcasting also does not eliminate the existence of radio and newspaper. In many cases, the television broadcaster also owns radio and newspapers companies to complement their media business. However, the situation may be completely different in the digital age where the existence of internet and the development of digital technology like file compression (MP3, mpeg, and file-sharing technologies etc) could completely kill the old model of music distribution such as compact disc. The so-called MP3, often refers to MPEG-1 Audio Layer 3, is an audio encoding format that reduce the file size from tens of megabyte (when using WAV or compact disc format) into less than 5 Megabyte (MB) in MP3 format for one same song. Audio Galaxy and Napster are two companies that employ file-sharing technology that enables their members/customers to exchange their music or video with others members/customers (Karp, 2007). Immediately, the invention of new audio encoding format increases the sales of portable digital music players like iPod. Coupled with the increased international internet bandwidth, the exchange of MP3 files rises significantly. A number of websites that enable users or music lovers to download the desired songs in MP3 format also rises. Despite the attractiveness of MP3 technology for audio, MP4, and MPEG for video, the technologies causes severe violation of copyright as downloading music and video without paying royalties to the owners/singers of the music is considered as piracy in digital world/domains. Concerning the challenges in the music and recording industry, this paper will discuss about Emi Group plc, a giant in music and recording industry. In particular, there are several issues including the identification of strategic choices that EMI performs, EMI and its critical success factors in competing in the industry within the last five years, and the use of appropriate management concepts in evaluating the suitability of EMI’s current strategies to deal with future competition. 2. Aim and Objectives The objectives of this paper are to analyze current and future positions of EMI Group plc in the music publishing and recording industry. Systematically, we can derive the objectives into four points. First is to analyze the strategy of EMI Groups plc that positions the company in the music and recording industry. Second is to use the appropriate research methodology, this paper is to assess EMI Group plc and its critical success factor in the last five years. Third is to use the relationship of research approach, deductive, quantitative to explore key resources and capabilities of EMI in the next five years and assess whether they can create sustainable competitive advantage. And fourth is to use the non-participant observation method, collecting data and analyzing qualitative information from journal, books, magazine and online materials, this paper is to adopt the management concepts to evaluate the appropriateness of EMI’s current strategies for the future. 3. Porter’s Five Forces This section will discuss Porter’s five forces on EMI Group the recording industry which details the threat of new entrants, power of buyers, power of suppliers, rivalry among existing competitors, and the threat of substitute products for market place organizer or transaction service provider industry satisfy following diagram: Figure 1 Diagram of Porter’s Five Forces Source: Porter, 1998 3. 1 Rivalry In music publishing and recording industry, competitive advantage plays a significant role in winning a competition. This is because it represents not only the greater benefits in terms of products but also in other Ps of marketing mix (place, promotion, and price). The possession of specific competitive advantages increasingly important since nowadays, customers use emotional side than rational side when decide which products or services they want to use (Manjoo, 2003). The rivalry in recording industry is quite intense since EMI Group does not only compete with similar company like Universal Music Group, Sony BMG, and Warner Music Group but also illegal distribution both in traditional and web-based distributors through several kinds of file-sharing program like Napster. Napster becomes the catalysts of online music service (Rupley, 2003). In order to prevent the distribution of illegal copy of music, Hodges Shaw and Brian B Shaw (2003) says that government has persuaded users regarding importance of not using file sharing for copyrighted materials over the Internet by considering it as illegal actions. 3. 2 Barriers to Entry One of common barriers to enter a new market is brand loyalty or in terms of multinational business, the main barrier could be the nationalism. In music industry, one significant challenge that continues gains popularity is iTunes, a legal web-based music distribution from Apple Company. In music industry, especially regarding the competition between EMI Music and p2p companies and iTunes, the brand loyalty is obvious since the fever for iPod products has driven the use of iTunes to download legal music (Manjoo, 2003). The entry to some markets like educations gets fiercer as Jason E. Lane and Margaret A Healy (2005) revealed in their article File Sharing, Napster, and Institutional Responses: Educative, Developmental, or Responsive Policy that file sharing (including music, video, and file sharing) has been parts of students activities. They usually use the internet to share their favorite music and movies illegally. In addition, Scott (2001) and Dong et. al (2002) reveals that file sharing remains a popular services due to their offering free downloading music and video. 3. 3 Products Substitution Impact of product substitution is possibly the most overlooked factor although its impact is damaging. Therefore, it is imperative that business must not only look at what the company’s direct competitors are doing, but what other types of products people could buy instead. The products substitution for EMI Group is the introduction of various digital formats like MP3 and MP4 that easily downloadable that enables customers to convert the CD format to MP3 and distribute it by e-mail. This is because EMI Group mostly still relies on the distribution of music in CD format that they believe is still better than others do. Figure 2 Music Format Source: RIAA, 2006 3. 4 Buyer Power In music distribution and recording industry, there are some factors that influence buyer power including size of buyer (larger buyers will have more power over suppliers), number of buyers (when there are a small number of buyers, they will tend to have more power over suppliers), and purchase quantity. 3. 5 Supplier Power Concerning the supplier power in recording industry, we find that digital format developer that invent MP3 and p2p technology continue gain popularity that further drive the customers to increasingly avoid the use of products distributed by recording companies (Manjoo, 2003). 4. EMI Groups plc Strategic Position in Music Publishing and Recording Industry Realizing the fierce competition that occurs in the music and recording industry, EMI Group develops several strategies such as the selection of new talents that will hit the market and develop sustainable distribution strategy to speed up the existence in new market. Among the distributions system, EMI Group appropriately conduct joint venture with foreign companies in order to smooth their distribution. One of them is with EMI Televisa joint venture that helps EMI Group to distribute Celestial and other English language album (EMI Group, 2006). The decision to conduct joint venture is a good strategy to be implemented for EMI Group since it is a model in business that composes of two or more enterprises that join hand-in-hand to increase their competitive advantages. In this scheme, joint venture is somewhat similar to partnership but joint venture is derived from one business transaction. Joint venture is preferred because it can help companies to divide potencies, reduce threats, and raise competitive advantages in the market. Joint ventures can be formed as separate business units or cooperation between businesses (â€Å"Corporate Venture Strategies†, 2001). Developing a joint venture properly can obtain many benefits and advantages, such as dividing expenses and risks, enhancing right of entry to monetary resources, admission to innovative knowledge and consumers, and admission to new decision-making performs. Moreover, companies are able to have some bearing on structural development of the business. Conduction of knowledge and skills are also accomplished easily (â€Å"Corporate Venture Strategies†, 2001). 5. EMI Strategic Choice EMI Group plc is a well-known company in music and recording industry. The company is currently perceived as the fourth largest recording company in the world behind Universal Music Group, Sony BMG, and Warner Music Group. The company main business is the distribution of compact discs, videos, and other formats under the auspices of their subsidiaries and partners including EMI Records, Capitol, and Virgin (Yahoo Inc, 2008). The label company is behind the success of many famous artists such as Norah Jones, Lenny Kravitz, and The Beastie Boys. Currently, the company also handles more than one million songs. The strategic position of the company has attracted many larger companies such as Warner Music Group (WMG) to takeover EMI Group plc. Although many acquisition attempts, the company finally bought by Terra Firma, a private equity firm, for $4. 9 billion in 2007 (Yahoo Inc, 2008). 6. EMI and Its Critical Success Factor The winning strategy of EMI Group exists since the company is suitably conducting several strategies that benefit the company in the long term. One of popular strategy is the decision to outsource their CD manufacturing in Australia. This decision occurred in 2004 where EMI Music and Warner Music conduct agreement with Summit Technology Australia Pty Ltd to own CD Manufacturing business together (EMI Group, 2006). This strategy provides great benefits for EMI Group since the company significantly obtains costs reduction and helps the company to insulate the business from the effects of changing volumes. Figure 3 Reasons of Outsourcing Source: Outsourcing World Summit This is in line with the general benefits of outsourcing where costs reduction becomes the main issues that companies perceive. When discussing the outsourcing business model, the images refer to advantages that organizations obtain, especially refers to costs reduction. However, the benefits of outsourcing do not merely the cost reduction. Figure 3 shows six main reasons of carrying out outsourcing in an organization like EMI Group according to Outsourcing World Summit. Similarly, to costs reduction, outsourcing also provides benefits of helping the company to focus on core competencies. In theory, outsourcing is only used for delegation of non-core activities concerning the mission statement of the company. Nevertheless, many corporations outsource some of their core functions to gain more value in competitive advantage. Furthermore, many if an organization is able to develop a good relationship with its outsourcing partner, the long-term effect would be a sustainable competitive advantage. Another critical success factor is the decision of EMI Group to take benefits of digital technology. Previously, the company relies on tradition supply chain as shown in the Figure 4 below. In traditional supply chain (figure 4), we witness that recording companies make huge revenue and thus the profits from the two elements (in blue boxes). However, this model soon changes considering technology advancement in music like MP3 that immediately spawned illegal peer-to-peer music download over the Internet. Concerning the issue, coupled with wide coverage of high-speed Internet access, recording labels realize that they should change their supply chain to adopt the advancement in information technology as described in the following section. However due to the benefit that digital distribution provides, the company also offers the digital option for the supply chain (Figure 5). By developing the digital distribution, the company starts receiving significant growth on digital revenues. In 2006, digital revenue contributed about 8. 5% of total Group revenues. In addition, digital revenues also experienced significant growth by 78. 2% in 2006, providing more opportunity to receive more revenue from this technology (EMI Group, 2006). In this web-based supply chain model, we witness that recording labels are massively legalize licensing strategy that significantly fire up a legal digital music subscription (in contrast to Napster that was illegal). 7. Key resources and capabilities of EMI in the last Five Years and Suitability, Feasibility, and Acceptability Concepts There are several key advantages and resources the company possessed within the past five years. First is EMI Music keep finding new talents that bear success in UK and North America, in particular, and in the world, in general including Letoya, 30 Seconds to Mars. This strategy represents the feasibility of strategy taken by EMI Group since competitions between recording industries is mainly regarding the artists that the company manages their music creation. Second is the success of current managed artists including popular artist such as All Saints, Keith Urban, Norah Jones, Robbie Williams, and Depeche Mode. This artist management represents the suitability to manage the popular artists and release the unpopular one. Meanwhile, EMI Music Publishing successfully finds songwriting talent that result in the attractive performance revenues that represents the acceptability (EMI Group, 2006) 8. Conclusion In the basic marketing management study, four factors characterize the successful marketing; they are product, place, promotion, and price. In the recording industry while product represented by the artists, distribution or place factor also provides significant contribution to the company. This is in line with O’Brien and Springman (2004) suggestion that say companies should balance supply and demand since focusing entirely on the supply side may result in unnecessary capital expenditures, inventory investments or suboptimal solutions. Concerning the challenges in the music and recording industry, this paper has discussed about Emi Group plc, a giant in music and recording industry. In particular, there are several issues including the identification of strategic choices that EMI performs, EMI and its critical success factors in competing in the industry within the last five years, and the use of appropriate management concepts in evaluating the suitability of EMI’s current strategies to deal with future competition. Reference: Carlson, Scott. (2001). Napter Was Just the Start of the Bandwidth Invasion. Chronicle of Higher Education, v47 Corporate Venture Strategies’, [Online] Available at: http://www. 1000ventures. com/business_guide/venture%20strategies. html Daugherty, Tyson. 2002, ‘Creating a Digital Music Marketplace’, [Online] Available at: elab. insead. edu/publications/mbareports/ Creating%20a%20digital%20music%20marketplace. pdf Elizabeth Scott, M. S. 2008, ‘Music and Your Body: How Music Affects Us and Why Music Therapy Promotes Health’, [Online] Available at: http://stress. about. com/od/tensiontamers/a/music_therapy. htm EMI Group Limited. 2005, ‘EMI Group Overview’, [Online] Available at: http://www. emigroup. com/About/Overview/Default. htm EMI Group. 2004, ‘EMI continues manufacturing outsourcing strategy with agreement to sell Australian CD plant’, [Online] Available at: http://www. emigroup. com/Press/2004/press18. htm . 2006, ‘EMI Group plc results for the six months ended 30 September 2006’, [Online] Available at: http://www. emigroup. com/Press/2006/press70. htm Forness, Megan J, ‘Copyright and Fair Use’, [Online] Available at: http://lrs. ed. uiuc. edu/students/forness/copyright. html Freeman, Jillian S. 2005, ‘The Pros and Cons of Sharing Music on the Internet’, [Online] Available at: http://www. angelfire. com/de3/jfreeman/termpaper. htm Harcourt, Robert H. and Robert W. Hutchinson. 2004, ‘Sup